Partner direct billing — bRRAIn Docs

When you're the customer's vendor of record — billing routing, wholesale rates, and reseller economics.

Partner direct billing

Direct billing is the reseller pattern: you're the customer's vendor of record. You bill them; you pay bRRAIn at wholesale; you pocket the margin.

When to use direct billing

Direct billing is the right pattern when:

  • The customer prefers a single vendor relationship (you).
  • The customer is in your existing accounting / procurement infrastructure.
  • You want to add value beyond bRRAIn (additional services, support, integration) and bundle it.
  • Local tax or regulatory requirements make local-vendor preferable.

When direct billing isn't right:

  • The customer prefers to pay the platform vendor directly.
  • You don't have AR / collections capacity.
  • The deal is sub-scale (administrative cost outweighs margin).

Setting up direct billing

When a deal closes-won:

  1. In the deal record, choose Billing route → Direct (partner).
  2. Confirm the customer's account is provisioned under your introducer-of-record relationship.
  3. Sign the customer's bRRAIn billing routing addendum.
  4. Configure your invoicing — your invoice template, your terms, your payment methods.
  5. The customer is billed by you; you're billed by us at wholesale.

Wholesale rate

Your wholesale rate depends on your tier and the customer's plan:

| Tier | Standard wholesale discount | |---|---| | Authorized | 10% off list | | Silver | 15% off list | | Gold | 20% off list | | Platinum | 25% off list |

Discount applies to the platform plan ($/user/month). Marketplace extensions and Exchange purchases pass through at list (you're free to add markup of your own).

Volume commitments (annual, multi-year) can earn additional discount via OEM tier (see OEM licensing).

Margin

Your margin is your invoice rate to the customer minus your wholesale rate. Common patterns:

  • Match list — you charge the customer what bRRAIn would; pocket the wholesale discount as margin.
  • Markup — you add a markup on top of list (covers your services, margin).
  • Bundle — you bundle bRRAIn with your services for a single number.
  • Discount — you discount below list to win the deal; tighter margin.

You're free to set your own pricing. We don't set MSRP; we don't enforce minimum invoice rates.

What you take on

Direct billing comes with responsibilities:

  • Invoicing — generate, send, follow up.
  • Collections — handle late payments, disputes.
  • Tax — collect and remit per your jurisdiction.
  • First-line support — your customers contact you, not us. You escalate to us for platform issues.
  • Renewal — manage the renewal conversation; we sign the wholesale renewal with you.

Billing systems

We don't impose a billing system on you. Common patterns:

  • Use your existing platform (Stripe, Recurly, Chargebee, NetSuite, SAP, Salesforce CPQ).
  • Use the partner-portal billing helper (light invoicing for small partners).

Our wholesale invoice to you is monthly (or annual for annual-commit deals). You're free to invoice your customer on whatever cadence makes sense.

SLA and credits

Our wholesale agreement carries SLA commitments. If we miss SLA on a customer that's affected by an outage:

  • Service credits accrue to your account.
  • You decide whether to pass the credit through to your customer.

Credits appear on your monthly wholesale invoice.

Renewal mechanics

Annual customers typically auto-renew. We notify you 90 days before renewal so you can:

  • Engage the customer.
  • Negotiate any changes (tier, term, pricing).
  • Push a renewal order to us.
  • Sign the wholesale renewal.

Customer-side renewal communication is your responsibility.

Switching billing routes

A customer can move between billing routes (direct ↔ partner ↔ OEM) at any time, with mutual consent of you and bRRAIn:

  • The customer's data stays where it is.
  • The billing relationship transitions on the next billing cycle.
  • Earnings already accrued on the previous route are paid as scheduled.

Where to next