OEM licensing — bRRAIn Docs
Volume-tier licensing for OEM partners — embedding bRRAIn in your own product.
OEM licensing
OEM licensing is for software vendors who embed bRRAIn into their own product. Your customers see your brand; bRRAIn provides the underlying memory engine invisibly.
When OEM is right
- You're shipping a software product where AI memory is a key capability.
- You want to brand the entire experience as yours.
- You're at scale where volume pricing economics make sense.
- You can support your customers without expecting them to know they're running bRRAIn.
OEM tiers
OEM pricing is volume-tiered:
| Tier | Annual end-customer minimum | Wholesale discount | |---|---|---| | OEM Starter | 50 end-customers | 30% off list | | OEM Growth | 250 end-customers | 40% off list | | OEM Scale | 1,000 end-customers | 50% off list | | OEM Enterprise | 5,000+ end-customers | Negotiated |
Plus:
- Branded UI Builder is included at OEM Growth and above (otherwise sold separately).
- Co-marketing fund at OEM Scale and above.
- Dedicated infrastructure region option at OEM Enterprise.
Engagement
OEM engagements start with a discovery call:
- Your product and use case.
- Expected end-customer volume and ramp.
- Branding requirements.
- Geographic and regulatory requirements.
- Technical integration scope.
Followed by:
- A pilot agreement (3–6 months) to validate fit.
- A multi-year MSA on conversion to production.
- Annual reviews to true-up volume and tier.
Branding
OEM-distributed bRRAIn carries your brand:
- The Console wears your logo, colors, fonts.
- Member-facing surfaces (app, marketplace, email) carry your brand.
- Custom domains for every surface (
console.your-product.com,app.your-product.com). - The bRRAIn brand may appear in a footer attribution by default; this can be removed at OEM Scale and above.
The Branded UI Builder marketplace extension (included at OEM Growth and above) generates signed binaries — iOS, Android, macOS, Windows, Linux, browser extension — branded to your specifications.
Customer provisioning
OEM partners typically provision customers programmatically:
- Use the Partner API
POST /oem/customersto create customer organizations. - Each customer becomes a separate bRRAIn organization under your OEM agreement.
- Customer-side branding is auto-applied from your OEM brand profile.
- You manage customer billing and support.
Multi-tenant operator features
OEM partners often need operator features that single-tenant customers don't:
- Cross-organization observability (per-customer health from one console).
- Bulk operations (apply a configuration change across many customers).
- Operator-managed credentials (a single OAuth client app shared across customers).
- Customer-tier templates (default plan and configuration for new customers).
These are accessible from the OEM operator portal (separate from the per-customer Console).
Support model
You're the customer's first line. Common patterns:
- Tier-1 customer support: you.
- Tier-2 platform support: us, escalated by you.
- Direct customer access to bRRAIn support is opt-in and configurable.
Pricing to your customers
You set your own pricing. OEM partners typically:
- Bundle bRRAIn into a product price (your customer doesn't see a per-bRRAIn line item).
- Offer tier-based pricing matching your product's tiers.
- Include or upsell premium features (marketplace extensions, support).
Compliance
You're responsible for end-customer compliance promises in your contracts. We provide the underlying compliance posture; you build on it.
For sector-specific deployments (HIPAA, SOC 2, FedRAMP, etc.), we provide:
- Our compliance documentation.
- Joint audit support.
- Customer-facing compliance attestations.
- Data residency commitments.
Termination
OEM agreements include orderly-wind-down provisions:
- 12 month notice (either side).
- Continued service to your customers through the wind-down.
- Customer data export.
- Optional customer transition to direct bRRAIn (with your consent).
Where to next
- Apply to the partner program — the entry path even for OEM aspirants.
- Branded UI Builder marketplace extension — the white-labeling tool.
- API: Partner — programmatic OEM customer provisioning.